It explores the full range of his advertising, publishing and corporate identity work. Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. Rand's career spanned almost seven decades and numerous chapters of design history. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. Paul Rand (1914-96) was a pioneering figure in American graphic design.
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